Competitor Research

Discover your competitor’s winning content and find ways to outrank them.

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Competitor Research

Benefits of Competitor Research

Find winning keywords:

Discover keywords for which your competitors’ sites are performing well and driving them high organic traffic.

Steal competitor traffic:

Emulate and improve upon your competitor’s content strategy to outrank them and gain higher traffic share.

Benchmark performance:

Understand your competitive landscape and your relative position with respect to competitors to plan your efforts.

Competitive Intelligence that puts you at advantage

Discover & outrank competitors:

Broaden the scope of your keyword research by looking into the URLs of direct and indirect rivals ranking high for your most valuable keywords.

Save your time and effort by emulating their strategy and improving on their content to outrank them for high-value keywords.

Make data-backed prioritizations:

Get granular data for every competitor keyword:

  • Search volume (SV)
  • Avg. CPC bids (CPC)
  • Ranking difficulty (CMP)
  • Projected Revenue (MR) for respective SERP position

Lay down your strategy backed by hard numbers and smart impact-vs-effort analysis.

How to use Competitor Research:

Build your content calendar:

Your competitor’s most profitable keywords and their top-ranking content pieces are a great place to start building your content strategy and generate ideas for your content calendar.

SerpWatch gives you all the fodder for this, exact competitor URLs, and keyword-level metrics to get you started.

Ideas for your advertising campaigns:

If you’re in a competitive niche, chances are you are running PPC campaigns along with SEO for lead generation.

With competitor research, you can see your organic position with respect to competitors and identify keywords that will give you a better & quicker bang for the buck if you invest in paid search.

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