Find Broken Links & Restore Your Website’s Health
“Sorry, page not found.” Is there anything more frustrating than clicking a link only to see this message? If you leave in disappointment as soon as you come across a 404 not found error page, you should know that so do your website visitors.
But when was the last time you checked your site for dead links? And how would you even go about it if you have 1000s of pages to check?
Even if you don’t update your website often (you should, by the way), a broken link is bound to creep in sooner or later.
But manually checking your entire website – and doing it on a regular basis – would be a nightmare. This is why you need SerpWatch Broken Link Checker to help you keep your website dead link-free.
But before we move on to the tool specifics, let’s first discuss what causes broken links in the first place and why they are so bad for your website.
Broken links can be caused by a variety of reasons. The most common culprits include:
Regardless of what caused the dead link, the result is almost always the same: disgruntled visitors and poor SEO performance.
If you’ve been investing all your time and effort into building a strong SEO strategy, the last thing you want to happen is to lose visitors over a broken link.
But that’s exactly what dead links can lead to.
Broken links don’t just reflect negatively on the appearance of your website, but they can also hurt your SEO in the long run.
The logic is simple here: the more engaged visitors you have, the higher your rankings. And the more bad links there are on your website, the fewer engaged visitors you’ll have.
When Google picks up on the fact that your visitors don’t stick around for too long, it takes it as a sign that you’re simply not providing them with quality content.
Sure, one or two broken links is unlikely to cause a huge drop in rankings. But why risk ruining all your hard work over something that’s so easily fixable?
The bottom line is this: while one broken link won’t instantly relegate you to the back pages in Google, if you don’t check your websites for dead links regularly, your SERP rankings will suffer over time.
As every website owner knows, building trust with visitors doesn’t just happen overnight. In addition to producing relevant, high-quality content, you also need to make sure your website is user-friendly and easily navigable.
In exchange, your users will reward you with repeated visits and higher engagement.
Clearly, dead links don’t fit into this picture.
Establishing a trusted relationship with visitors takes time and effort and is certainly not worth compromising over a broken link.
When a visitor runs into a dead link, they usually get discouraged from exploring any further and bounce.
A high bounce rate is often a warning indicator that the website isn’t performing as well as it should be.
It also goes without saying that the more people bounce from your website, the fewer conversions you’re likely to make.
While removing broken links with a link scanner won’t magically reduce your bounce rate, it’s definitely a good place to start.
If you keep your content fresh and relevant and your website fully functional, Google will reward you with better rankings.
If on the other hand, Google sees that you’re not making any effort to fix errors such as broken links, it may penalize your website.
There are already enough things to worry about when it comes to elusive Google penalties, so why not get the basics out of the way first and fix your broken links?
Checking for broken links manually is simply too time consuming – especially if you have a large website.
So why not let SerpWatch do it for you?
SerpWatch Free Broken Link Checker allows you to check any website for broken links in just seconds.
Our powerful crawler will scan all of your URLs and highlight the dead links so that you can quickly replace them with healthy ones.
Ultimately, what makes SerpWatch Broken Link Checker so useful is that it will investigate your website for both internal and outbound broken links and generate a comprehensive report in the app.
This way, you can sleep easily knowing that you’re not losing website visitors and hurting your rankings over something so seemingly trivial as a broken link.
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